That party analogy thread has probably been more destructive to the game and relationship between players and Imms than any other incident in the ten+ year history of the game.

We all know your opinion. I'd be fine with the other Imms letting you give it a shot and take a "strict code of conduct" approach but only so long as I reserve the right to point out after the fact how bad of an idea it was.

I work with a lot of marketing efforts and the shockingly common concept amongst the successful ones is brand loyalty and users who are not only satisfied but so satisfied as to be evangelical about your service.

I can either lean on your case study (which obviously doesn't have a control or any number of other pieces to track whether or not its even worth paying attention to) or I can lean on my years and years of validated experience.