Customizability isn't why I play CF. I honestly could care less about all that. It's a nice touch and a bunch of human running around in cat suits and giant suits doesn't really bother me.

Why "I" play CF is because there isn't a reset button. I can't save the state, or save to a memory card and try something stupid and then reload consequence free. When I lose my junk, it's gone. I play CF because it is fairly unforgiving and decisions are pretty permanent.