>The first two things sited as "Features" on the home page
>have negative connotations and as such aren't the wisest
>things to lead with.

I agree. IMHO, these two should be moved to the bottom of the list:

Risk! A game is not rewarding without a sense of risk. When you are defeated, you are directly affected by these losses, making survivability a priority.
An aging system for all races and classes. Want to die a slow, agonizing death by boredom? Carrion Fields forces you to live every moment to the fullest!