In Finland, marketing is rarely agressive. People get very easily bothered if they feel like something is too personal or invades their personal space. I will personally discard anything that even looks like an add (unless it's one of those really funny tv ones). I will never click on a sponsored google link, because I am sure it's the devil, and they are only out to get me.

But eh, it's probably not a good idea to try and put a lot of effort into this kind of sales promotion towards my kind of people.