I get that this stuff works intellectually, but I don't understand why. The question I think we need to ask is, is our target demographic more like Tahren and I, in that this stuff reads like spam email, or are we looking for a broader audience that it would appeal to. I don't doubt your talent, or your success, but I do (somewhat) question whether the demographic who is looking to takes their kids to taekwondo and the demographic that is looking for the sort of soul sucking hobby that is CF might respond differently to different sorts of advertisements. Just something to think about, and to be fair, I like the CF one quite a bit, but this one made me want to puke a little

Please don't let me discourage you from helping, but I did want to add my input specifically re: the demographic