For someone from the mud crowd, (which I assume this first landing page will be targeted at) the character generation process is familiar. For others from outside the mud community, teh oh so awesome ascii skull might not give rise to all the emotions it does to us. That's why I think it needs to be considered whether we want a link that connects to the game directly, or instead redirects to the tab like page, which will advice the player to connect to the mud, and give step by step instructions through the character creation process. And the first few steps of playing.