I'm just saying that, in the past, we've asked people to get on this, and you see how that's gone. Not mentioning any names, but some ex-staff have volunteered for this job and not done great with it, and some swore they would do awesome things and then just sat on the job for years at a time.

It's an important task, but finding people who want to do it, are able to do a good job, and then actually do it has been less trivial than you might think.

I personally think Valg writes great copy for that kind of stuff, but hardly anyone else has had both the talent and the motivation (at least, for very long.)