Market:

Who do we want to play CF? We have one fantastic advantage here, and it’s something that all businesses want to develop - a niche market. MUDs are a foreign idea to 99% of the population, and that gives you a great opportunity to paint the perfect picture in the mind of someone with no preconceived ideas about what they will find behind the skull.

Now the mistake of the amateur (no offense) is to go after the 1% of people who know what a MUD is. Number one, you are going to be competing against every other MUD out there, and no matter how great you think CF is you’re going to encounter a phenomenal amount of brand loyalty. This is why the mud site voting is such a bad idea. You are attracting people who don’t have the CF mindset, who have preconceived ideas about what they are going to find, and who are unlikely to continue to play CF over the long hall. In the lifetime of the VoteOrDie campaign how many players have we actually latched on to? It can’t be that many, look at the who list.

But wait! There is a better way! Go after the other 99%. There are millions upon millions of people playing online games in our country, hundreds of thousands still playing D&D, for God’s sake, more playing Magic the Gathering. These things are lower tech than CF, and not nearly as interactive and fun. Why not introduce CF to these people?