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I often think about ways to keep people logged on with something worthwhile to do when numbers are low. When people get bored a log out because there are no enemies, etc. it's difficult to get momentum #-wise. Because when their enemies log on, they have already logged out so their enemies don't stay on long...and it repeats.
Worthwhile things to do with no/few enemies: gather preps, improve your character (skills/spells), gather EQ, farm EPs.
For established chars the incentives to stay logged on diminish. You're char development and EPs are maxed. Maybe you have all the preps you can carry and your EQ is fine. I don't know how to encourage staying logged on in all cases, but I do for shifters in this case:
Every time you find a sleek black rod, you permanently gain 2 HP. That way, longer lived chars are at less of a disadvantage from losing stats, but most of all, it gives a reason to stay logged on and out of your guild. I think every class should have some similar mechanism/incentive, but it's a start.
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