It's a big hub and shouldn't be ignored. One important point is that the treshold to play the game in kongregate is extremely low, which likely means hundreds of newbie characters to the game, probably even more.

What CF needs for that, in addition of the game, is a cool looking profile picture and instruction text that tells all we want it to tell. The picture needs to look good so that it gives the impression of a cool game, as the picture is the first impression a person gets from the game. If it looks well made, then it is more likely that the game is as well (meaning it needs to be proper art, not Dur-art).