>And
>that's from a campaign like a series of four personalized
>letters in the mail sent over the span of a month with
>follow-up phone calls. Random rotating internet ad banner? I
>have no stats to back this up, but if you do nothing else I
>would honestly expect that you wouldn't get even one new
>player out of it.

Do people still read letters they get in the mail from companies they don't know? Mine pretty much go right into the recycling bin.