You sound like you're in marketting, and I understand what you're saying about how to maximize the effectivenes of a marketting campaign.

But here's the thing: That simply isn't going to happen on CF. It just isn't. Period. So let's stop talking about what the best thing to do would be, and let's talk about what might actually be possible. I don't want to ignore the advice of people who really know the industry, but everyone who seems to be into marketing starts making demands that simply will never, ever be met, and it's no surprise when nothing comes of their advice. Face it, we're not getting a fancy new website, not now, probably not ever. So it's a waste of time complaining about that.

You guys seem to be used to a corporate environment where you have some resources to play with. CF does not have those resources. Not monetarily, not skill-wise. So we have to work with what we have, and that's at least a few players willing to put up a few bucks to at least try something once.

When you are saying running one ad is a waste of money do you mean that it will literally do nothing, or just that you'd get more leads per dollar with the multi-pronged approach? Are you saying that it's actually a total waste and is unlikely to get even 1 player?

Assume that $200 is going to be spent on marketing, but there will be no new website or any change whatsoever to the game itself. Assume it's entirely a community thing and the staff takes no part. Ignoring how sad it is not to have the idea ad campaign set up, what would you suggest doing with that tiny amount of money? What if it were $500? $1000? I don't think there's much of any chance of getting more.