I've offered my help to them as well. Got no answer.
I am not so cool as you, just the owner of the web-marketing agency in Russia.

I dont promote games, mainly concentrating on average small businesses promotion (furniture, HR agency, some shops and so on). I do this not in USA even, but in Russia. But I still supposed my experience could be useful in some measure. Seems they think otherwise

And I have the familiar colleague, who is specialized in promoting games. MMORPG games.

As for this concrete idea, I am against that. In this case we have low budget, not very large market (sorry, I am hard with English terms). WoW has, for example. But CF is not the game for everyone and there are not big money.

I would concentrate on advertising in Internet. There are still some ways to do it without spending much money. Define CF's benefits comparing to WOW and show them.
Hidden marketing on forums, cheap PPC campaign, some website promotion, maybe banners (I am not familiar with banners, but in game promotion this might be effective) - something from this could work. And it does not takes a lot of money, a hundred of dollars should be enough to test each of ways and see what it does.

I also (and I would do this as soon as possible) set up google analytics or another good system (like Dio has) to analyze traffic. As some IMM said recently, they dont have it at all. How could you measure your efforts and see, whats interesting to visitors (so they enter the game) and whats is not?

Just my opinion. Sorry for poor English, I am sleepy