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Kastellyn | Sat 02-Aug-08 07:49 PM |
Member since 04th Mar 2003
864 posts
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#430, "Google Analytics is Live"
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Hey everyone! First of all, I apologize for my absence from this particular forum. The process of starting up Yet Another Business (YAB) while still working full time for the Navy (and spending time with my wife) has kept me too busy to pursue marketing CF, but I think things are starting to settle down enough to the point where I can start doing some marketing things for the MUD now.
To that end, I've been running Google Analytics on our website since June 20th in an attempt to see where our current traffic is coming from, and to establish a "baseline" so we can determine the affect our future online marketing campaign has on driving traffic to our site.
If you're not familiar with Google Analytics, it is a very interesting and powerful tool that lets you do all kinds of analysis on a website. Beyond the standard "number of visits", you can see where folks are visiting from (both from a web and geographic point of view), what pages they are interested in and how long they spend on them, where they go when they leave and how they are finding out about CF.
I thought it would be interesting to post a few of the statistics I've built up on the site since we started collecting the data.
Top Five Sources and % of New Visitors
1. Direct (type the address in and hit go): 3,299 / 23% 2. Dio's: 698 / 19% 3. CF Forums: 456 / 14% 4. Stumbleupon: 339 / 97% 5. Google (organic) (type 'carrion fields' or some such into Google: 298 / 33%
Stumbleupon? 97% new? Interesting source. They checked out 2.23 pages and were on our site for 1:52.
Voting Sites
1. TMS: 99 / 53% 2. Mudconnect: 20 / 85% 3. RPG Gateway: 19 / 89% 4. Mudlists: 9 / 56% 5. Mudmagic: 6 / 83%
That's why I want you to vote on sites other than TMS! We still see traffic from there; more importantly, we still see NEW traffic from those sites.
Top Ten Countries
1. US: 4083 (no surprise there) 2. Canada: 408 3. UK: 194 4. Sweden: 135 5. Russia: 133 6. Australia: 85 7. Denmark: 80 8. Singapore: 71 9. Norway: 56 10. Argentina: 50
We've got almost as many Firefox (2372) users as IE (2801) users. Go Apple...?
1650 absolute unique visitors.
Top Pages: Help/Classes, Search and Help/Races.
Most popular link on the Help Page: Guide to Creating Your First Character. Wow. Think that might need a rewrite.
We've had 5554 visits since June 20th.
Interesting stuff. If anyone wants more data, ask away and I'll post it. More marketing stuff to follow.
Kastellyn the Devourer of Magic, Lord of Legends
*** Email me your testimonials or two-line blurbs. Help our marketing efforts! ***
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Yeah. Check these Google Search Terms....,
Moridin,
08-Aug-08 10:28 PM, #6
This is why we should write a sticky ad targeted to tho...,
DurNominator,
10-Aug-08 08:21 AM, #7
RE: Google Analytics is Live,
Toxic,
07-Aug-08 02:39 PM, #5
RE: Google Analytics is Live,
Exit,
05-Aug-08 02:02 PM, #3
Cool.,
Marcus_,
04-Aug-08 02:46 PM, #2
Couple quick comments...,
Stunna,
04-Aug-08 12:47 PM, #1
Landing Page is Done,
Kastellyn,
06-Aug-08 12:55 AM, #4
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Moridin | Fri 08-Aug-08 10:28 PM |
Member since 04th Mar 2003
77 posts
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#440, "Yeah. Check these Google Search Terms...."
In response to Reply #0
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Carrion Fields Travian
http://www.google.com/search?hl=en&q=Carrion+Fields+Travian
FTR. We're getting the word out about CarrionFields, because people around the world are trying to spy on us....(thats my paranoia talking...comes from 15 years of typing where, and one really really bad fight with Istendill that kept me from getting Blooded, but I digress)
Moridin
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DurNominator | Sun 10-Aug-08 08:21 AM |
Member since 08th Nov 2004
2018 posts
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#441, "This is why we should write a sticky ad targeted to tho..."
In response to Reply #6
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Toxic | Thu 07-Aug-08 02:39 PM |
Member since 30th Mar 2008
8 posts
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#438, "RE: Google Analytics is Live"
In response to Reply #0
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I agree that the Character Creation Guide might need to be rewritten. No offense to who put it up, but it's a bit hard to read, the font is too small or something. The info is good, but maybe we should respin it to assume that people clicking on it are brand new? If those are completely new people, then they might get put off by the assumption they already know what Carrion Fields is all about.
My two cents.
Great work on the statistics though, very interesting.
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Exit | Tue 05-Aug-08 02:02 PM |
Member since 04th Mar 2003
121 posts
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#436, "RE: Google Analytics is Live"
In response to Reply #0
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Google Analytics also tracks time spent. If you have the pixel set up on multiple pages, you can do analysis on where people are spending their time on the site and what sources lead to longer engagement with the site. There's also a way to hard-code the pixel to fire on a click of the 'play now' and 'connect' buttons as another conversion metric.
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