Yeah, it's only costing us 10 cents a click right now. I think with a third of that 250 a month we would be covered really well based upon how much actually comes up with those keywords. The problem with adding too many keywords is that your cost goes up. For instance, if I add game or games, our actual air time could go down to nil because we would be buried 4 pages back. So, I am trying to get the most bang for the buck on being a little more centralized on what it actually is.