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A suggestion, for my business the single most useful question whenever someone new goes through the door:
"How did you found out about us?"
The usefulness of the question is obvious
Maybe after someone types y for "are you new to carrion fields?"
have a line asking "please write down how you found out about us"
Just a suggestion, in my case this question helps me see what marketing is working and when I am wasting my time and money.
J
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