I would think an easy way for people to get the word out there would be an 8x11 poster. Maybe even just the CF log-in skull and website, really...?

Something we could easily print off and plaster around our respective towns, campuses, etc.

Target audience: gamers, students, general public. Most towns have these little niche game/comic shops where some people are still into DnD, Magic, etc. Campus bulletin boards, and so forth.

I'm thinking something real simple, to spark curiosity with the web link, a sentence or two describing what CF is all about.