The idea crossed my mind that, much like the D&D manuals, you could have some small set of characters who you follow through different pages. IE, there'd be a snippet of a character fighting a necro on the necro class page. That same character might also be described interacting with a cabal on the cabal pages. Etc. One set of characters that the reader can get to know and then follow their "adventures" through the information pages here.

This accomplishes two things. It gets people to read more content because there's an interest in the story and two, it can feature some tactics off the bat so you can get a better understanding of roleplay and gameplay before even connecting.

Plus, obviously, it'll drive up the desire to play.