I think this is very true; even as a player who has never heroed, I have been on and off for 10 years and come back for these reasons! The names of heroes and imms sticks with me, as does the legend of hell itself. CF should take advantage of the factors that keep people coming back and encourage 'brand loyalty'. I don't know, encourage people to get pk'd by famous liches and make a T-shirt.

"Pwnd by Zorsaul"

or something like web banners that say "f*ck mages...love, the Village"

I know that doesn't necessarily give the feel for the RP of CF, but I sure as hell remember the first 30 characters I had, and what happened the second I turned 11. **f'ing ragers....***

I love CF and hope that more people will generate ideas to keep it going.