Yea, with Reach Local you just give them a budget, and they divide it up over adwords, overture (or whatever they call it now) and all the others, also determining what keywords are working best for you. It takes all the guess work out of PPC management.

The cost is a little higher, but if your spending .30, it ain't going to be that much higher. As an example I spend about $250/mo and I completely dominate the internet in my local area. I'm pulling in anywhere from 5-50x the traffic of my competitors from all the internet based stuff I do, but reach local can take a lot of credit for that.

I think it's worth a phone conversation with them. I can talk to my rep when we have an idea of what our budget and target market will be.