I have noticed for a while that we consistently have a higher rank in "topmudsites" than other muds that have more players than us. Why is that?

It seems to me that maybe answering this question could help with the marketing of the mud.

The first thought that came to me was:

-Maybe we have a bigger following of players that just don't mud anymore, but want to support CF

But my fear is that I could just be misleading myself, as I thought that the reality could just be that:

-Our current playerbase is simply more interested in supporting our mud, than the other players care for their own mud?.

What do you think?, which situation do you believe is actually happening?, or maybe you have another idea of what is going on?

-Jae