Hey guys,

I'm currently in my third year of a Business and Commerce degree, majoring in marketing. I'm not claiming to be any kind of expert because whilst I understand the theory I have next to no experience. However, just looking over this board is seems like you guys are missing the most cruicial part of marketing: market research.

You guys know nothing about your target market. Who plays CF? What else do they play? Why do they enjoy CF? Why do they enjoy MUDs? How did they first find CF (especially those who more recently started)? etc.

More importantly, you have an eager and willing playerbase to fill out said surveys. Hell, if you wanted could give them an incentive like bonus edge points to any character they choose for filling it out. However you'd have to go one step further and find try and find others who do not play CF or MUDs, but are gamers, and find out why they haven't tried CF, what deters them, etc.

e-marketing is relatively cheap, if we can find a trend among currently players (especially those who've started playing recently) it would not be hard to put little things like banners on certain websites, on facebook profiles that have 'liked' certain groups, etc.

I'm currently doing two units this semester in emarketing and market research methods, and would be happy to write up a survey and analyze the results for you guys, or if you guys want to do it yourself I'd check out www.surveymonkey.com for a free, basic service, or www.qualtricks.com for a cheap, but superior survey site.