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Forum Name Marketing CF
Topic subjectPhase 1 - Let's Get Started!
Topic URLhttps://forums.carrionfields.com/dcboard.php?az=show_topic&forum=56&topic_id=315&mesg_id=315
315, Phase 1 - Let's Get Started!
Posted by Kastellyn on Wed 31-Dec-69 07:00 PM
Allright, I think we're ready to kick this off. Hopefully folks who are interested in helping (via whatever means) have had enough time to review the posts on these boards by now. If not, no worries, there's plenty of room to help!

What I'd like to do to kick this off is provide a better "landing page" for the folks we already currently "market" to: people clicking through to our website from TMC, TMS, mudlists and MudMagic.

With that in mind, and taking the suggestions on these boards (thanks to everyone who threw their ideas out there!), I've got this much done:

http://www.carrionfields.com/welcome/welcome1.html

The link at the bottom of the page will take you to the 'summary' page, which is pretty rough right now.

Here's the input I need:

1. I'm open to suggestions from our resident marketing gurus for the welcome page. Intended audience for the page is people who are coming from a MUD related page, so they're probably browsing for a new MUD to try out. We need to explain why we're better than every other MUD out there. I took a stab at it, but it could use refining.

2. With the target audience in mind, I'm interested in everyone's thoughts as to what information the summary page should contain. Enough to give a person familiar with MUDs a quick overview of the best features of Carrion Fields. As you can see, I've got tabs for Connecting, Naming, Race, Sex and Class. I was thinking tabs for stats, alignment, ethos and hometown, to finish walking them through the character creation process, then...what? What other information is important to get out to them? A PK primer? An exploration primer?

I don't want to throw too much information out there - after all, this page should be designed to a) get them to want to play, b) help them roll up a viable character and c) get into the game.

3. I'd love suggestions. What I'd love even more is some sort of finished product that can be posted here for review, then stuck up on the website. I'll add a 'credits' tab as well, just to make sure everyone who contributes get a mention.

4. What we come up with here will form the nucleus of additional "landing pages" for the other target audiences that we're in the process of identifying. I envision four or five different landing pages, with an accompanying summary page, each designed to get a different type of person interested in the game, then up and running.

Kastellyn the Devourer of Magic, Lord of Legends

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