I use a TON of PPC.

I'm assuming right now you're just testing and not really trying to direct traffic?

From my experience the BEST way to do PPC is with Reach Local. (www.reachlocal.com) I've tried several similar services for both my consulting stuff and my school. Reach local is by far the best. You pay a slight higher price per click for their management, but they custom design your search words based on results. They have a program that manages all that, so it is infinitely better than trying to do it yourself. They also put you EVERYWHERE there is PPC (as long as it is generating you clicks) and do all your search engine entry.

I think we're really getting the cart before the horse, because we haven't established a budget or what those ads should say. I'm going to get off the horse about that, actually, and let the frenzy of the new page die down a little. I think right now everyone is excited and going off like loose cannons. I did want to mention this though, before you went and did a ton of work that you might not need to do.