There are probably tens of thousands of people who would play CF and get totally addicted that will never, ever hear of it. You have to make two really convincing sales just to get someone to make it to level 20 or so. One is that they should come to a website and find out why they should give it a try, and the other is to sell them on the idea of continuing to try after they realize how hard it's going to be to learn.

(That's the bucket thing.)

There has to be IC ways of getting them through the learning curve. We are way better at this than we used to be, fo sho, but could probably still do better.