I think your second paragraph is absolutely right. Sometimes people really interpret what you've written differently than what you've intended. So short, concrete bullet point statements can 'resolve' any questions that might be in the role for someone reading it.


**Ish Answer**
I never pass one up unless another immortal explicitly wants it (like if it is their follower). I'm also a sucker since I have pretty broad tastes when it comes to reading, so I'm receptive to massive stories, brief summaries, and everything stylistically in between. In terms of rating roles based on that, the only thing my 'appeal' ever does it add to a role, if it's straddling between two ratings. It never acts to detract from what I'd give as a rating.