This is 7 years of marketing experience, and a bachelors degree talking. Those fliers are too ambiguous to produce results. The proposed phrase is good, but personally I'd leave off "FREE." I might find some other word to replace it with like ... "volunteer run, non-profit." The word "free" and a web address seems like every scam that ever asked for my Visa number.

The artistic concept of the flier is right on - but I guess its true that maybe they should be a little more printer friendly.